Last Updated on January 15, 2018 by Chef Mireille
Blogging Tips – Why & How to Make an Editorial Calendar – Why to create an editorial calendar and tips for making a food blogger editorial calendar!
Most of us when we start blogging it is just a hobby. It is only in the past few years that some people regard it as a business from day 1. Like all businesses, it needs planning. Since many of us started as hobbyists, we would just blog whatever our hearts desired without considering SEO, trends and other contributing factors.
One of the ways to plan accordingly is to develop an editorial calendar. You can do it for the whole year or just do one quarter at a time.
There are wordpress plug ins you can use or use a paper calendar or use a Google calendar or use a MS Office template. Whichever method you use, there are some tools that can help you determine your editorial calendar.
Editorial Calendar Tips
1 – Food Holidays – Practically every day of the year, there is some kind of food holiday. On these days, you will find the hashtag for the holiday trending all over social media. Plan in advance so you can take advantage of these food holidays. I use this guide to keep on top of daily and monthly food holidays.
2 – Religious and Cultural holidays – Food is a big part of these so these so recipes around these should also be included on your editorial calendar.
3 – Consistency – It will help you keep consistent on your blog as you know what you are doing from week to week. You don’t have to sit there and think what the heck am I going to post this week? Just look at your calendar and you will know what to do. This will help you keep consistent.
4 – Check trending topics. If you want to generate $ as a blogger, following trends is an important tool to use. Here is a list of some tools you can use to search for trends.
5 – Keyword Search – Searching for keyword popularity can also help you fine tune your post topics. Using Google and Pinterest as a search engine are the best tools for using this.
6 – Check your analytics. See which posts have the most likes, shares and engagement. Include posts on your editorial calendar that are in the same genre.
In order to get you on the right path for 2018, I want you all to put together your editorial calendar at least for the first quarter of 2018. Leave a comment and let me know when you’ve done it. Is it helping you feel more organized? Less stressed out?